Friday, October 05, 2007

Packaging

Yesterday I went sports underwear shopping with the boy and was amazed. The diversity in marketing approaches for the same product was very ... noticable. Perhaps they're selling to a different audience?

Take for instance, Fruit of the Loom. A fairly sensible, no nonsense brand - something a man would buy for himself. Their approach: simple drawings of the boxers and briefs.

Jockey is a fairly no-frills brand too. And although they had models on their packaging, it was a very streamlined look (see the model on the left). No obscene, over-the-top bulge here.

Then there was Calvin Klein. We spent a lot of time in the Calvin Klein section -- correction -- I spent a lot of time in the Calvin Klein section which was punctuated with a lot of "Look at that!", "Good lord!" and finger pointing.

I wanted to buy the Calvin Klein underwear.

I think we found their audience: "If I buy my husband/significant other these boxers, he will look exactly like the picture".



We got the Jockeys.

7 comments:

  1. And to think, I always remember Fizzie bragging about his sexual prowess! Or is he extremely skilled with a small member? That counts too, ya know!

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  2. Although the eye is drawn to the sock-like bulge at first, the thing I focused on was the quality of the fabrics.

    Ahem.

    Chiseled abs all the way. OBLIQUES!!

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  3. Too much male crotch, not enough female crotch. Thumbs down!

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  4. I'm a grower, not a shower! >.<

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  5. *rolls eyes at Fizzie*

    It's been quite a week for my mind to sink into the gutter: yesterday at work my boss commented that it was mighty quiet in the room where Frank and I work. Frank's comment was "I'm looking at porn." My comment was "I'm trying to dodge the splatter."

    Why do people think I'm innocent?

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  6. "Quin see Toki!" was just demanded of me. Unfortunately, I don't have a lot of pictures of you. Wanna post some so that my son can admire you?

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  7. I'm trying to dodge the splatter!

    Excellent! I love it.

    Also, Quin needs to move to Seattle so he can see me more often!

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